Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.
Advantages:
• Ideal for producing vivid full colour images as well as spot colour branding.
• Can print variable data including individual names.
• Only one set up charge is required irrespective of the number of print colours.
• The branding can bleed off the edges of the product.
Disadvantages:
• Only approximate PMS colours can be reproduced.
• Metallic gold and silver colours are not available.
Artwork Requirements:
• Artwork can be supplied in either vector or bitmap format.
• A 3mm bleed should be added to the artwork if it bleeds off the product.